How to Offer Rush Orders Without Compromising Quality
In today’s fast-paced world, customers expect quick delivery—even for custom products. Offering rush orders can be a powerful way to increase revenue and stand out, but it’s crucial not to sacrifice print quality or service standards.
Why Offer Rush Orders?
- **Higher profit margins**: Charge a premium for speed.
- **Attract last-minute shoppers**: Events, holidays, or emergencies.
- **Stand out from competitors**: Most custom printers avoid rush jobs.
- **Build trust**: Fast, high-quality service leads to repeat customers.
How to Offer Rush Orders Effectively
1. **Use a separate workflow**: Prioritize rush jobs with different print queues.
2. **Pre-stock popular tumblers**: Avoid supply delays.
3. **Limit design complexity**: Offer a 'rush-eligible' collection of simpler templates.
4. **Communicate clearly**: Set expectations on turnaround time and delivery.
Tools to Help You Stay Efficient
- Use order tags in your ecommerce system
- Automate email/SMS alerts for rush orders
- Print batching software can streamline similar rush jobs
- Use high-efficiency tumbler printers to maintain speed and quality
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