In the competitive world of DTG printing, one proven strategy to increase average order value and customer retention is offering product bundles. Bundles give your customers more value while helping you move more inventory with each purchase.
Why Bundles Work for DTG Apparel
- Increased perceived value : Customers feel like they’re getting more for less.
- Better profit margins : Selling multiple items at once reduces fulfillment costs.
- Inventory control : Combine slow-moving products with bestsellers.
- Great for gifting : Especially during holidays, birthdays, or seasonal promotions.
Bundle Ideas for Your DTG Store
1. T-Shirt + Hoodie Combo
Offer matching sets with the same design in different formats.
2. Family Packs
Include one adult and one child tee with fun, coordinated designs.
3. Event-Based Bundles
For birthdays, holidays, or team events (e.g., 2 shirts + 1 tote bag).
4. Customizable Bundles
Let users build their own bundles by choosing designs, sizes, and styles.
How to Implement and Promote Bundles
- Use e-commerce plugins or apps like Bold Bundles, Shopify Bundles, or WooCommerce Kits.
- Create a separate product page for bundles with a discount built in.
- Highlight limited-time offers to create urgency.
- Promote on social media and via email campaigns.
Tip: Always show the 'you save $XXX' line to increase conversions.
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