When it comes to custom apparel printing, two popular technologies dominate the scene in 2025: DTG (Direct-to-Garment) printing and sublimation printing. Both offer high-quality results, but they serve different purposes and come with unique pros and cons.

If you're deciding between the two for your business, this guide will help you understand the key differences between DTG and sublimation printing—so you can choose the best method for your needs.

What Is DTG Printing?

DTG printing is a digital process where water-based ink is applied directly onto cotton garments using a specialized inkjet printer.

✅ Best For:

• Cotton t-shirts, hoodies, and sweatshirts
  
  

• Complex, full-color artwork
  
  

• Small batches or custom orders