Introduction

Pricing your DTG printed products can be tricky. Set the price too low, and you’ll struggle with profit. Too high, and potential customers might walk away. The key is to balance cost, value, and competitive edge. In this blog, we’ll show you how to price your DTG T-shirts, hoodies, and more for maximum profitability without compromising sales potential.

Understand Your Costs

-   Blank Garment Cost  : Usually $3–$8 depending on quality and type
-   Pre-Treatment & Ink Usage  : Varies by print size, design color, and fabric type
-   Labor  : Factor in time spent prepping, printing, and packing
-   Overhead  : Utilities, rent, equipment maintenance
-   Shipping Materials  : Bags, labels, thank-you cards, etc.

Basic Pricing Formula

  Cost Price + Desired Margin = Retail Price  
Example:
- Shirt Cost: $4
- Ink + Labor: $3
- Overhead: $2
- Total Cost: $9
- Add 100% Markup → Retail: $18

Factor in Market and Brand Positioning

-   Target Audience  : Premium vs. budget-conscious customers
-   Design Complexity  : Higher perceived value can justify a premium price
-   Unique Selling Point (USP)  : Sustainability, personalization, limited editions

Offer Volume Discounts and Upsells

-   Bulk Pricing  : Incentivize corporate orders or teams
-   Bundles  : T-shirt + Hoodie or Multi-shirt packs
-   Add-ons  : Gift wrap, expedited shipping, or personalized packaging

Track Profitability and Adjust

- Use spreadsheets or software to track margins
- Review costs quarterly
- Adjust pricing as your supplier or labor costs change

Conclusion

Smart pricing is essential to building a sustainable DTG business. When you price based on your actual costs and customer value, you can grow profitably while keeping your customers happy. Test, refine, and never be afraid to charge what your work is worth.

Maximize your profits with our efficient DTG printer solutions — built for quality, speed, and smart scaling.